How Mossy Ventures Builds Angel Investing Ecosystems Across the Globe
Private Equity
CONTENTS
About Mossy Ventures
Mossy Ventures is a global investment firm that operates programs and events to grow the next generation of angel investors and support early-stage startups. Through its initiatives, Mossy Ventures focuses on creating local funding ecosystems and fostering collaboration between investors and entrepreneurs worldwide. Their programs include:
Startup Investor Accelerator: Growing new investors in local ecosystems, fostering innovation, and funding tomorrow’s companies.
Seattle Angel Conference (SAC): Strengthening startups and angel investors through hands-on, “learning by doing” experiences.
Trans-Atlantic Angel Conference Program (TAAC): Connecting investors across Europe and the USA to learn, collaborate, and identify promising investments.
The Challenge
- Maxwell aimed to test the product-market fit for their Slack-based real-time employee engagement AI within tech companies.
- Additionally, they wanted to evaluate whether venture capital (VC) and angel investors would recognize team engagement metrics as a value-add for portfolio evaluation strategies.
The Solutions
- LinkedIn Automation: Strategy and implementation, including data scraping and enrichment.
- AI-Based Content Generation: Leveraging AI tools to produce expert-level social media content.
- Social Media Scheduling and Analytics: Automating content distribution and tracking performance metrics.
The Strategy
- Developed a lead generation strategy using weekly AI-generated content on LinkedIn, Twitter, and Medium to establish subject-matter expertise.
- Executed a targeted social media engagement strategy based on keywords and profiles for LinkedIn and Twitter.
- Identified key decision-makers and enriched LinkedIn outreach with data from LinkedIn profiles and SEO insights.
- Provided a curated list of venture capitalists (VCs) and tested outreach through LinkedIn and cold email campaigns.
The Results
