How Avantgardist Streamlined Their Digital Presence and Grew Engagement by Over 200%
Industry
Fashion
Solutions Provided
AI Automation
Generative AI
Web Development
CONTENTS
About Avant Gardist
Avant Gardist is an online platform dedicated to showcasing and promoting emerging designer brands that push the boundaries of conventional fashion. Their mission is to democratize high-end fashion by embracing the slow fashion movement, emphasizing sustainability, and celebrating uniqueness in every piece they offer.
The Challenge
- Avantgardist approached us to merge their existing website and separate e-commerce shop into a unified Shopify brand and storefront.
- They also sought a social media strategy to increase followers and drive newsletter registrations.
The Solutions
- Website Consolidation: Merged their existing web properties into a single Shopify storefront for a cohesive user experience.
- Facebook Campaigns: Targeted Facebook Group members for product trials, focused on competitors’ followers, and drove traffic to Avantgardist’s own Facebook Group.
- Instagram Campaigns: Scraped designer Instagram accounts and launched targeted content engagement campaigns to grow their presence.
- LinkedIn Outreach: Drove potential resellers to Avantgardist’s LinkedIn Page by sharing content from Instagram and Facebook.
The Strategy
- Marketing Data Analysis
- Social Media Marketing
- Search Engine Optimization
- Paid Digital Ads
The Results
Improved Website Performance
Enhanced user experience, reduced bounce rates, and increased time spent on the page.
Facebook Growth
Increased Facebook Group members from 5.1K to 16.7K.
Instagram Engagement
Achieved a 74% growth in Instagram followers within 12 months.
Newsletter Subscriptions
Boosted newsletter registrations by over 200%.
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