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Artificial Intelligence in Marketing Ethics: Striking the Right Balance

Artificial Intelligence in Marketing Ethics: Striking the Right Balance Artificial intelligence (AI) has revolutionized the field of marketing, enabling companies to analyze customer data and behavior, predict consumer preferences, and personalize marketing campaigns. However, as AI becomes more prevalent in marketing, it raises ethical concerns that must be addressed. The use of AI in marketing…

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The Future of Marketing: Predictions and Possibilities

Marketing is a constantly evolving field, with new technologies and consumer behaviors shaping the landscape. As we look to the future of marketing, there are several predictions and possibilities that could impact how companies approach marketing and engage with their audiences. Personalization and Hyper-Targeting Personalization has been a buzzword in marketing for some time, but the…

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