How Asphericon, a Global Optical Leader, Leveraged AI for International Sales Growth and Enhanced LinkedIn Presence
Industry
High-Precision Optics / Optical Systems
Solutions Provided
AI Sales & Outreach Automation (Sam Platform)
Strategic International LinkedIn Network Expansion
AI-Powered Data Enrichment
Automated Trade Show Invitation Campaigns
LinkedIn Company Page Growth Strategy
Strategic International LinkedIn Network Expansion
AI-Powered Data Enrichment
Automated Trade Show Invitation Campaigns
LinkedIn Company Page Growth Strategy
CONTENTS
About Ashericon
Asphericon is a leading global provider of high-precision aspheric optics and optical systems, offering customized solutions for demanding applications. Their product range includes aspheric lenses, axicons, acylinders, optical mirrors, spherical lenses, freeform optics, and beam expansion systems. Asphericon’s expertise extends across various high-tech markets, including life sciences, automotive, industrial technology, and aerospace. They provide comprehensive services from optical design and manufacturing to coating, precise measurement, and system integration.
The Challenge: Scaling Global Outreach & Maximizing LinkedIn Potential
As a global leader, Asphericon needed to efficiently expand and deepen its engagement with key decision-makers and industry professionals across multiple continents. Their key challenges included:
- Global Sales Outreach: Effectively connecting their sales team with target buyers in diverse international markets, specifically Asia, Canada, and Europe.
- Maximizing Trade Show ROI: Ensuring prospects and existing customers were aware of and invited to their presence at key industry trade shows in Asia, the US, and Europe.
- LinkedIn Ecosystem Growth: Leveraging their existing executive and sales team networks to grow their LinkedIn company page following and, consequently, their LinkedIn newsletter audience.
- Consistent Content & Visibility: Maintaining a strong thought leadership presence on LinkedIn to support these global sales and marketing efforts.
The Solution: AI-Driven International Sales Engagement & LinkedIn Ecosystem Growth
InnovareAI partnered with Asphericon to deploy its AI Sales & Outreach Automation solution (Sam) to address Asphericon’s multifaceted international growth objectives:
- Targeted International LinkedIn Automation (via Sam): Sam was configured to identify and engage key decision-makers and target buyers for Asphericon’s sales team in Asia, Canada, and Europe, initiating personalized connection requests and outreach sequences.
- Automated Trade Show Invitation Campaigns (via Sam): Sam executed automated, personalized invitation campaigns to prospects and existing customers for major industry trade shows across Asia, the US, and Europe, ensuring key contacts were aware of Asphericon’s participation and encouraging booth visits or meetings.
- AI-Powered LinkedIn Company Page Growth (via Sam): Sam was utilized to systematically invite the existing LinkedIn connections of Asphericon’s CEO and sales team members to follow the official Asphericon LinkedIn company page, thereby organically growing its follower base and the reach of its LinkedIn newsletter.
- AI Data Enrichment & Personalization: Sam’s AI capabilities enriched lead profiles with contextual data to enable highly relevant and personalized messaging for all outreach campaigns, including trade show invites and general prospecting.
- AI-Assisted Content Strategy Support: While the primary focus was outreach and network growth, AI tools supported the identification and curation of relevant content to maintain Asphericon’s thought leadership presence on LinkedIn.
The Strategy: Targeted Global Prospecting, Event Promotion, and Network Leveraging
The core strategy involved using Sam to:
- Execute Geo-Targeted LinkedIn Lead Generation: Sam systematically identified and connected Asphericon's sales team with qualified prospects in specified international markets (Asia, Canada, Europe).
- Automate Multi-Regional Trade Show Engagement: Personalized invitation sequences were deployed via Sam to targeted lists of prospects and customers for key trade shows in Asia, the US, and Europe.
- Leverage Existing Networks for Company Page Growth: Sam automated the process of inviting first-degree connections of key Asphericon personnel to follow the company's LinkedIn page, aiming to significantly boost its organic reach and newsletter subscriptions.
- Maintain Consistent Brand Messaging: All AI-assisted outreach and engagement were aligned with Asphericon's established brand voice and strategic objectives.
The Results: Expanded Global Reach, Increased Event Engagement, and Significant Network Growth
InnovareAI’s AI-driven strategy, powered by Sam, delivered outstanding results for Asphericon:
46% Increase in Sales Team Connections & Hundreds of Sales Conversations
Sam’s targeted LinkedIn automation significantly expanded the sales team’s network in key international markets (Asia, Canada, Europe), connecting them with hundreds of decision-makers and driving numerous new sales conversations.
400% Growth in CEO’s LinkedIn Network & Enhanced Company Page Following
The focused effort to expand the CEO’s professional network (from 2.5K to 11K connections) and the systematic invitations to follow the company page significantly boosted Asphericon’s overall LinkedIn presence, reach, and newsletter audience.
Successful Trade Show Engagement Across Continents
Automated and personalized invitations via Sam ensured key prospects and customers were effectively engaged for trade shows in Asia, the US, and Europe, maximizing opportunities for face-to-face interactions.
Enhanced Brand Awareness in Key Optical Sectors Globally
The combined effect of increased network connections, targeted outreach, and a more engaged company page following amplified Asphericon’s brand visibility within their niche optical sectors worldwide.
Why AI Sales & Outreach Automation Was the Right Choice
Asphericon’s success demonstrates the strategic advantages of leveraging AI (through Sam) for global sales and LinkedIn growth:
- Scalable International Outreach: AI enabled personalized engagement with prospects across multiple continents at a scale difficult to achieve manually.
- Efficient Event Promotion: Automation streamlined the process of inviting key contacts to important industry events worldwide.
- Organic Network & Audience Growth: Systematically leveraged existing connections to significantly expand the company’s LinkedIn page followers and newsletter subscribers.
- Data-Driven Targeting: AI-powered enrichment allowed for precise targeting of the most relevant decision-makers in diverse markets.
- Consistent Brand Communication: Ensured all outreach, whether for direct sales or event invitations, was on-brand and professional.
Ready to elevate your global sales outreach and LinkedIn presence with AI?
Contact InnovareAI today for a personalized consultation. Discover how our advanced AI-driven automation can help you connect with key prospects worldwide, maximize event ROI, and build an engaged online community.
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