How a Global Optical Leader Increased Sales Conversations by 46%
Industry
Optics
Solutions Provided
TBA
CONTENTS
About Ashericon
Asphericon is a leading provider of high-precision aspheric optics and optical systems, offering customized solutions for various applications. Their product range includes aspheric lenses, axicons, acylinders, optical mirrors, spherical lenses, freeform optics, and beam expansion systems.
Asphericon’s expertise extends across various markets, including life sciences, automotive, industrial technology, and aerospace. They provide comprehensive services from optical design and manufacturing to coating, precise measurement, and system integration.
The Challenge
- LinkedIn Automation: Strategy, implementation, and data enrichment to streamline outreach efforts.
- Industry Outreach: Targeting key industry leaders to initiate meaningful conversations.
- Content Creation: Developing thought leadership content to enhance visibility and engagement.
The Solutions
- LinkedIn Automation: Strategy, implementation, and data enrichment to streamline outreach efforts.
- Industry Outreach: Targeting key industry leaders to initiate meaningful conversations.
- Content Creation: Developing thought leadership content to enhance visibility and engagement.
The Strategy
- Designed and executed a LinkedIn lead generation funnel to connect with decision-makers in the optical industry.
- Identified participants from key industry events to expand the CEO’s LinkedIn network with relevant professionals.
- Implemented a LinkedIn content strategy focused on increasing engagement through targeted posts, driving likes, shares, and visibility.
The Results
46% Increase in Sales Team Connections
Strengthened their sales pipeline by significantly increasing connections and driving hundreds of sales conversations.
400% Growth in CEO’s LinkedIn Network
Expanded the CEO’s professional network from 2.5K to 11K connections, establishing him as an industry influencer.
Enhanced Engagement on LinkedIn
Increased visibility and interaction on posts, boosting brand awareness in the optical sector.
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