How IFC Impact Finance Center Built a Network of 50,000 Impact Investors in Just 36 Months
Industry
Non-Profit
Industry
AI Automation
Database Design
CONTENTS
About Impact Finance Center
Impact Finance Center is a non-profit dedicated to empowering individuals, organizations, and communities to align their financial resources with their values. By bridging the gap between traditional finance and social impact, they provide the tools, insights, and networks necessary to unlock the potential of impact investing.
Their mission is to build a more equitable and sustainable world by helping investors and organizations channel their resources toward initiatives that drive measurable change. Through education, collaboration, and innovative financial strategies, we aim to transform the way people think about and engage with their investments.
The Challenge
Impact Finance Center needed a streamlined system to manage their Impact Investor CRM and prospect database. Their goal was to consolidate and enrich their prospect data while automating their outreach campaigns to drive engagement for LinkedIn Live and Eventbrite events.
To achieve this, we created a centralized Airtable database synchronized with HubSpot to manage all LinkedIn and cold email campaign data. Additionally, we developed and executed a targeted campaign strategy to ensure efficient lead generation and seamless integration across platforms.
The Solutions
- AI Automation: Streamlining lead generation workflows and synchronizing data across tools like Airtable, LinkedIn, HubSpot, and Eventbrite.
- Database Design: Custom-built Airtable database with automated data enrichment and tagging systems.
The Strategy
- Marketing Data Analysis
- Social Media Marketing
- Search Engine Optimization
- Paid Digital Ads
The Results
Increased Web Traffic
Achieved a consistent 58% connection request acceptance rate on LinkedIn.
Higher Search Engine Ranking
Generated hundreds of meaningful LinkedIn conversations with potential investors.
Improved
Engagement
Expanded the LinkedIn network by over 50,000 impact investors in just 36 months.
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