Industry
Private Equity
Solutions Provided
AI Automation
How Mossy Ventures Builds Angel Investing Ecosystems Across the Globe
CONTENTS
About Mossy Ventures
Mossy Ventures is a global investment firm that operates programs and events to grow the next generation of angel investors and support early-stage startups. Through its initiatives, Mossy Ventures focuses on creating local funding ecosystems and fostering collaboration between investors and entrepreneurs worldwide. Their programs include:
- Startup Investor Accelerator: Growing new investors in local ecosystems, fostering innovation, and funding tomorrow’s companies.
- Seattle Angel Conference (SAC): Strengthening startups and angel investors through hands-on, “learning by doing” experiences.
- Trans-Atlantic Angel Conference Program (TAAC): Connecting investors across Europe and the USA to learn, collaborate, and identify promising investments.
The Challenge
Mossy Ventures needed a more efficient way to manage and engage its growing network of alumni, startups, and investors across multiple programs and regions. The firm also sought to expand its subscriber base for Meetups, online learning sessions, and investor programs while ensuring a seamless process for subscription management and targeted communication.
The Solutions
- AI-Powered LinkedIn Outreach: Automated recruitment of subscribers for Meetups, online learning sessions, and investor programs, leveraging LinkedIn for targeted and personalized engagement.
- Database Development: Built a structured Airtable database to manage subscriber information, including contact details, interests, and signup sources.
- Custom Backend Automation: Designed Airtable automations to streamline subscription processes, including seamless management of opt-ins and opt-outs.
- Contact and Interest Management: Captured and organized subscriber data to enable personalized communication and audience segmentation.
- Email Marketing Integration: Linked the database with an email marketing platform to deliver targeted newsletters, drive engagement, and keep subscribers informed.
The Strategy
- AI-Driven Recruitment: Automated LinkedIn outreach to engage potential subscribers and grow the network for Meetups, online learning sessions, and investor programs.
- Centralized Database Management: Developed a custom Airtable database to consolidate subscriber information and streamline data organization.
- Subscription Automation: Implemented backend automations to manage subscriptions and unsubscriptions efficiently, ensuring accurate and timely updates.
- Personalized Communication: Connected the database to an email marketing platform to send newsletters and updates tailored to subscriber interests.
- Targeted Campaigns: Used interest-based segmentation to deliver relevant content and boost engagement rates.
The Results
Expanded Global Network
Reached thousands of new subscribers for Meetups, online learning sessions, and investor programs through AI-driven recruitment.
Streamlined Subscription Management
Automated backend processes reduced manual effort and ensured seamless opt-in and opt-out workflows.
Increased 
Engagement
Delivered highly targeted newsletters, leading to higher subscriber retention and event participation.
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