How Marketing Teams Are Implementing Outbound

The AI Revolution in B2B: How Marketing Teams Are Bypassing SDRs and Going Straight to SQLs

There's a quiet revolution happening in B2B go-to-market that nobody's talking about enough. Marketing-led companies—the ones that traditionally relied on inbound, content, and paid ads—are suddenly crushing it with outbound email and LinkedIn outreach, and they're doing it without building traditional SDR teams. I've spent the last six months speaking with dozens of marketing leaders…

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