We’ve used this method to help B2B SaaS companies start and scale a highly profitable inside sales team.
It all started four years ago when we helped a B2B SaaS company start their very first inside sales team that radically increased their lead flow, grew pipeline, and eventually helped them exit to Private Equity.
We spoke to dozens of frustrated European Founders who were having success in Europe and wanted to have similar success in the US.
We looked everywhere for a strategy on how to do this, but we found nothing specifically for European companies that wanted to profitably enter the US market.
We decided to take matters into my own hands and start helping these founders build a US-based sales machine.
The old way involves entering the US market without making any change to the sales message or approach.
Many founders will blame the product or the American buyer.
We both know it’s not the buyer.
It’s your sales process, or lack of sales process.
Luckily there’s a better way to find the optimal US sales machine.
Creating a customized and unique approach to the US market. Creating, testing, and iterating the sales arguments, and sales process to find the optimal sales machine.
Establishing a US-based team that can connect with your ideal buyer, and flooding your calendar with leads anxious to learn about this new tech.
Here are the steps to profitably enter the US market:
Now there are a few ways to achieve this.
#1 Crafting a message for the American market can be complicated and nuanced.
Let’s face it, Google translate is great for finding your way around a city or for a quick email.
But it’s not going to help you craft compelling sales language that grabs the attention of a busy American buyer.
We’re not born with the ability to build compelling foundational sales messaging or with the ability to recruit, hire and motivate a top tier US sales force.
These skills have to be carefully crafted over a long period of time to get great.
It’s never been more difficult to find great sales and marketing talent here in the states.
Good for candidates, bad for you. 🙁
Option 1: Try to do it all yourself. Spend a bunch of time, spend a bunch of Euros, and spend a lot of time on an airplane trying to launch the team from 7 time zones away.
Option 2: Hire someone in the States to just start selling for you…however you’ll invest $25k+ in hiring and onboarding, only to have them get frustrated with the lack of American lead gen. They’ll make a bunch of excuses and end up quitting on a Tuesday, and not giving you any notice.
You can have us build a US based sales team for you and solve this problem in the correct order and achieve 7 figure plus scale velocity and expand your impact in the states all while you sit back and have your competition wonder how you did it (that’s our favorite part).
Which again, we build the whole thing for you in as little as 90 days.
We’ll find the optimal sales messaging and process.
Recruit, interview, and hire a US-based sales team, hungry to grow your business.
Onboarding of these new hires so they reach profitability fast.
Ongoing sales coaching and management so your team is consistently setting new records.
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