In a rush to set up automation services, many companies neglect the fundamentals: Ideal Customer Profile, Unique Value Proposition, and Revenue Model. These fundamentals form the foundation on which you can build truly effective automation.
The first thing you should think about is who is your ideal customer. You may think you want to be everything to everyone, but that is a mistake. Specializing in one thing and doing it better than anyone is a winning strategy.
A good value proposition consists of the key objectives and goals of your ideal customer. It also shows how your solution will solve their problems and reach their goals and objectives. The best thing that a Value Proposition can do is position you as an expert because you understand your customer’s challenges.
Once you have your Ideal Customer Persona and your Unique Value Proposition, we take a look at your current revenue model. We investigate opportunities to generate additional revenue with your solution. We also discuss trends and developments in your market that will have an impact on your business model. We combine the insights and information into a compelling messaging strategy to attract your ideal clients.
When you have all these fundamentals, you are then ready for automation.