4x CEO Network Growth
& Hundreds of Sales Conversations
Asphericon — World Market Leader in Optical Solutions | Jena, Germany
How a precision optics manufacturer built a global sales pipeline across EU, US, Canada, and Asia while positioning their CEO as an industry thought leader
World market leader for optical solutions and asphere production based in Jena, Germany. Asphericon needed to build out their sales pipeline across EU, US, Canada, and Asia while establishing their CEO as a recognized influencer and subject-matter expert in precision optics.
- Target Markets: EU, US, Canada, Asia
- ICP: Enterprises and SMEs in optics
- Duration: Ongoing (since 2023)
- Focus: Sales pipeline + thought leadership
From Niche Leader to Global Sales Machine
Global Pipeline Gap
- Needed to build sales pipeline across 4 continents simultaneously
- Limited reach beyond existing European customer base
- Decision makers in optics hard to identify and engage at scale
Executive Visibility
- CEO's LinkedIn presence didn't match company's market leadership
- No consistent thought leadership or content strategy
- Needed to position CEO as the go-to voice in precision optics
Trade Show ROI
- Heavy investment in trade shows with unclear return
- No pre-event outreach to drive booth traffic
- Missed opportunity to convert event attendees into pipeline
Multi-Channel LinkedIn Growth Engine
LinkedIn Lead Generation
- Targeted funnel to reach decision makers in the optical industry
- Personalized outreach across EU, US, Canada, and Asia
- Data enrichment for precise ICP targeting
CEO Thought Leadership
- LinkedIn post engagement strategy to increase views, likes, shares
- Content generation positioning CEO as subject-matter expert
- Network expansion targeting industry leaders for dialogue
Trade Show Campaigns
- Pre-event invitation campaigns to drive booth traffic
- Identified event participants to expand CEO's network beforehand
- Post-event follow-up sequences to convert leads
Sales Team Enablement
- Built connections for the entire sales team, not just the CEO
- Automated outreach across multiple time zones
- Consistent pipeline generation across all target markets
Executive Brand Building
CEO became recognized thought leader in precision optics on LinkedIn
Global Market Reach
Pipeline built across EU, US, Canada, and Asia simultaneously
Trade Show Amplification
Invitation campaigns drove measurably higher booth traffic
Scalable Outreach
From manual networking to automated multi-market pipeline
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