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Rocket launch - Aerospace & Defense
Case Study — Aerospace & Defense

70% Sales Cost Reduction
with AI Automation

DEWETRON — NASA Artemis Supplier | Precision Test & Measurement

How a global aerospace testing equipment manufacturer transformed defense market expansion with AI-powered sales automation

70%
Sales cost reduction
3x
Qualified defense conversations
40%
Higher lead-to-deal conversion
24/7
Global time zone coverage
About DEWETRON

Leader in advanced testing equipment for real-time data monitoring, serving as a key supplier for NASA's Artemis mission. DEWETRON needed to scale their presence across US and European defense markets with efficient, high-touch sales operations.

Client Base
  • NASA and aerospace agencies
  • Defense contractors and military organizations
  • Advanced testing and measurement companies
  • Mission-critical technology users
The Challenge

From Manual Sales to Strategic Automation

Long Sales Cycles

  • Extended engagement periods in defense industry
  • Complex decision-making requiring sustained nurturing
  • Difficulty tracking engagement across lengthy procurement cycles

Inefficient Lead Generation

  • Manual lead identification consuming significant resources
  • Time-intensive qualification processes limiting scale
  • Difficulty targeting decision-makers across US and Europe

Cost Constraints

  • High operational costs for traditional sales methods
  • Expensive human BDR dependency limiting growth
  • Need for 24/7 responsiveness across global time zones
The Solution

AI-Powered Sales Automation System

Multi-Agent AI Platform

  • SAM deployed for end-to-end sales automation
  • 24/7 operation across global time zones
  • Seamless integration with existing sales processes

LinkedIn Automation Engine

  • Fully automated lead generation funnel
  • Targeted outreach to decision-makers across US and Europe
  • Consistent brand messaging and positioning

AI Data Enrichment

  • Auto-enriched lead profiles with contextual information
  • Hyper-personalized outreach messaging at scale
  • Real-time prospect intelligence and insights

Automated Sales Operations

  • AI agents handle lead qualification and CRM updates
  • Automated follow-up sequences and nurturing
  • Consistent engagement throughout long sales cycles
Key Transformation Highlights

Mission-Critical Reliability

24/7 AI operations matching aerospace industry standards

Defense Market Penetration

Successful expansion into US and European defense sectors

Procurement Cycle Optimization

AI handles long, complex defense buying processes

Scalable Global Operations

Eliminated geographic and time zone limitations

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