Comparison 10 min readUpdated January 14, 2026

SAM vs 11x: AI SDR Comparison (2026)

TL;DR — Our Verdict

Choose SAM for accessible AI sales automation at 10-20x lower cost. Choose 11x for enterprise deployments with dedicated support and budget.

SAM

Recommended

AI Sales Manager by InnovareAI

$199-$499/mo (unlimited users)

AI Sales Manager with 8 autonomous agents

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VS

11x (Alice)

AI-Powered Digital Sales Workers

$5,000-$10,000/mo

Enterprise AI SDR with white-glove service

Feature Comparison

FeatureSAM11x (Alice)
AI Prospecting
AI Message Personalization
Email Outreach
LinkedIn Outreach
Human-in-the-Loop Approval
Multi-Agent Architecture
Built-in Email Warm-up
White-Glove Onboarding
Enterprise SLA
No Annual Contract
Dedicated Success Manager
Intent Data Integration

Pros & Cons

SAM Pros

  • 10-20x lower cost than 11x
  • 8 specialized AI agents vs single agent
  • No annual commitment required
  • 14-day free trial
  • Built-in email warm-up

SAM Cons

  • No white-glove onboarding (self-serve focused)
  • Younger company than 11x

11x (Alice) Pros

  • White-glove enterprise onboarding
  • Dedicated customer success
  • Enterprise-grade SLAs
  • Established brand (raised $50M+)

11x (Alice) Cons

  • $5,000-$10,000/month minimum
  • Annual contracts required
  • 3-4 week onboarding process
  • No built-in email warm-up
  • Mixed reviews on personalization quality

Who Should Use Each Tool?

Choose SAM if:

Startups, SMBs, and mid-market companies wanting powerful AI sales automation without enterprise budgets or long contracts.

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Choose 11x (Alice) if:

Enterprise companies with $5,000+/month budget who need white-glove onboarding and dedicated support.

Frequently Asked Questions

Is SAM as good as 11x?

SAM offers comparable AI capabilities at 10-20x lower cost. SAM uses 8 specialized agents vs 11x's single-agent approach. However, 11x provides more hands-on enterprise support. For most companies, SAM delivers equal or better results at a fraction of the cost.

Why is 11x so expensive?

11x targets enterprise customers with high-touch onboarding, dedicated success managers, and enterprise SLAs. If you don't need white-glove service, SAM provides similar AI capabilities for $199-$499/month.

How long does onboarding take?

SAM: Start in minutes with a 14-day free trial. 11x: 3-4 weeks of onboarding with their team before campaigns go live.

Ready to try SAM?

Start your free 14-day trial. No credit card required.

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