SAM vs Instantly: Cold Email Automation Comparison (2026)
Choose SAM for AI-powered personalization and multi-channel outreach. Choose Instantly for high-volume cold email campaigns at lower cost.
SAM
RecommendedAI Sales Manager by InnovareAI
$199-$499/mo (unlimited users)
AI Sales Manager with 8 autonomous agents
View PricingInstantly.ai
High-Volume Cold Email Platform
$37-$97/mo
Unlimited email accounts and deliverability
Feature Comparison
| Feature | SAM | Instantly.ai |
|---|---|---|
| Unlimited Email Accounts | ||
| Email Warm-up | ||
| AI Message WritingInstantly has basic AI | ||
| AI Lead Research | ||
| LinkedIn Outreach | ||
| Human-in-the-Loop Approval | ||
| Multi-Agent Architecture | ||
| Lead DatabaseInstantly: Lead Finder add-on | ||
| Deliverability Tools | ||
| CRM Integration | ||
| A/B Testing |
Pros & Cons
SAM Pros
- True AI personalization for each prospect
- Multi-channel (email + LinkedIn)
- Human approval before sending
- 8 specialized AI agents
SAM Cons
- Higher starting price
- Focus on quality over raw volume
Instantly.ai Pros
- Very affordable ($37-$97/mo)
- Unlimited email sending accounts
- Strong deliverability features
- Built-in lead finder database
- Easy to scale volume
Instantly.ai Cons
- Email-only (no LinkedIn)
- Basic AI personalization
- No human-in-the-loop control
- Add-ons increase cost quickly
- Support concerns reported
Who Should Use Each Tool?
Choose SAM if:
Teams wanting AI to research prospects and write truly personalized multi-channel outreach.
Start Free TrialChoose Instantly.ai if:
Teams focused on high-volume cold email who prioritize deliverability and affordability.
Frequently Asked Questions
Is SAM or Instantly better for cold outreach?
Instantly excels at high-volume cold email with unlimited accounts and strong deliverability. SAM excels at AI-powered personalization and multi-channel outreach. Choose based on your strategy: volume (Instantly) vs. quality personalization (SAM).
Can SAM send as many emails as Instantly?
Instantly offers unlimited email accounts specifically for high-volume sending. SAM focuses on quality over quantity, using AI to write personalized messages that get higher reply rates with fewer sends.
Which is more affordable?
Instantly starts at $37/month but add-ons (lead finder, CRM, etc.) increase costs. SAM is $199-$499/month all-inclusive with unlimited users. Per-reply basis, SAM often delivers better ROI through higher response rates.